Chevrolet is letting loose in a huge new showcase on UAE highways with its new out-of-home advertising campaign, Truck Mania. Following their prior electric campaign, the giant new billboard, which appeared in prime roadside locations, embodies the tough energy and adventurous spirit of Chevrolet's truck lineup, directly appealing to adventure-hungry and heavy-duty vehicle enthusiasts. The photo is straight out of a movie, featuring three rugged Chevrolet trucks, painted in bright red, white, and blue, running through rocky terrain with puffs of dust flying behind them. The photo instantly evokes feelings of power, strength, and freedom, making these vehicles capable sidekicks for off-road adventures as much as for everyday life. The heading TRUCK MANIA is displayed in bold, distressed text to echo the robustness and toughness of the trucks. Below, the offer Savings up to AED 35,000 is shown on big, high-contrast letters. The message is complemented in Arabic on the rear of the billboard, making the billboards resonate with expats as well as Emiratis. The rugged design and thrill-filled imagery are in keeping with the brand DNA of Chevrolet, establishing it in the aggressive pickup truck segment. The new campaign took off on UAE’s hoarding billboards in the first week of August.
