Emirates Airlines has launched a new out-of-home advertisement promoting its tours to two of China's most exciting cities (Shenzhen and Hangzhou). The campaign features dynamic screens that encourage travelers to explore Hangzhou's rich culture, often referred to as ancient China, and Shenzhen's modern Silicon Valley vibe. Emphasizes culture by inviting travelers to experience these diverse destinations with Emirates' world-class service. The premium global carrier's new campaign effectively uses expressive visuals to grab attention with a deep red background, extended text, and images of women in traditional Chinese attire that highlight cultural richness. The campaign, strategically positioned on digital screens in high-traffic areas, maximizes daily exposure, encouraging passersby to book long-haul flights. Additionally, the ad vividly highlights the airline's expanded network connecting the Middle East with China's historic marvels. Overall, this travel campaign leverages expressive visuals and strategic placement to inform and inspire concurrently. The second week of August marked the launch of the campaign on Dubai’s DOOH, following the Siem Reap campaign.
