A fresh message for Rand B Fashion is live on billboards, welcoming the back-to-school season The popular fashion retailer's campaign captures the excitement of going back to school. Bold, colorful visuals stretch across massive billboards, grabbing the attention The campaign showcases an array of trendy and practical school essentials, including stylish backpacks and the coordinated 5-in-1 trolley set. Large, playful text declares “Back to School,” complemented by cheerful images of children joyfully displaying their gear. The colors dance and swirl across the background, igniting a lively and playful vibe. With tempting price highlights, AED 65 for certain backpacks and AED 99 for the trolley 5-in-1 sets, the ad includes the brand’s website for easy browsing and buying online Additionally, the dynamic screens demonstrate R&B’s grasp of seasonal shopping needs. Using a combination of vibrant visuals, enticing offers, and video looping effectively makes returning to classrooms fashionable and practical, standing out as a powerful ad amidst the back-to-school ads temptations R&B’s advertising campaign was deployed during the second week of August, utilizing Uni-Poles and Digital Screens in prominent outdoor locations throughout Dubai and Ajman For more information on out-of-home advertising campaigns, check out Insiteopedia!
