Geox has launched a colorful and energetic outdoor advertising campaign that sparks joy in young kids for the new school year Divided into dynamic panels, the billboard bursts with youthful energy in an engaging visual of kids striding in Geox. The slogan Back to School is presented in a cheerful style, highlighting the theme in a positive tone. Moreover, the campaign is distinct in its smart alignment with Geox’s trustworthy brand promise: breathable, comfortable shoes that support an active lifestyle. The campaign positioned prominently on unipoles ensures maximum visibility for passersby, presenting Geox’s readiness to equip students for the upcoming academic year Following the high-profile campaign collaboration with Penélope Cruz in May, Geox launched its latest Back to School campaign. That shifts the focus from the celebrity-driven luxury of the previous campaign to a more relatable and energetic theme, celebrating the youthful spirit of the upcoming school year, transitioning from an adult-focused message to engage with a younger audience Find your OOH competitive edge in Insiteopedia's Trends & Strategy
