Cairo streets now sport a new visual appearance for Mehwar TV's fresh outdoor publicity campaign. Strategically placed around the city, billboards announce a new program, New Evening hosted by well-known media figure Youssef El Hosseiny, at 8 PM on Saturdays, Sundays, and Mondays. The billboard features a clean design with a dark blue background that exudes professionalism and substance, contrasted against the host's bright blue sweater, seizing attention right away. The crescent and textured gold touches subtly add cultural sophistication and evening ambiance, congruent with the show's prime-time time slot. The Mehwar TV logo is clearly placed in the top right, adding brand identity without overpowering the main message. Additionally, the Arabic title noted translates to A New Evening with Youssef El Husseiny at 8 PM. Referencing the days of broadcast, those being Saturday, Sunday, and Monday, clearly places it and helps in audience habit formation. The large, clear font ensures the show name and details are readable both at a fast glance by going vehicles as well as immediately upon looking. The host's confident stance, direct gaze, and formal-but-modern attire bolsters credibility and authority, qualities desperately needed in a current show host. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
