Cairo's streets welcome a bold new outdoor campaign for GAC Motors, showcasing the acclaimed GS4 MAX SUV. With bold imagery, straightforward messaging, and value-based appeal, the campaign brings luxury together with bottom-line realities, speaking directly to Egypt's growing auto market. The billboard's design centers on a bold, high-definition picture of the blue GS4 MAX at an angle, with a creative concept, protruding design to express confidence and contemporariness. A simple background allows the vehicle to be the main attraction of the image, with a die cut design that surely calls the attention of the target buyer to the ergonimic design, enormity, and fashionable elements of the car without distraction. The Arabic tagline, translating to Everything in it is MAX, humorously functions to support the concept of maximum features, performance, and value. Being positioned right next to the vehicle model GS4 MAX, it captures the product identity at a glance. The price, 1,440,000 EGP, is presented in bold red, a smart choice to respond to one of the first questions in any buyer's mind. Cairo's outdoor ad space is highly competitive, with drivers and pedestrians exposed to images on a daily basis. GAC's billboard stands out due to the harmony of bold design, transparent pricing, and a promise of innovative craftsmanship, the GS4 MAX campaign by GAC Motors is able to halt and create brand credibility. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
