Dugasta Properties introduced a daring new OOH campaign in Dubai and Sharjah, promoting its Al Haseen-3 Residences with a big promise and an even bigger brand ambassador: a 10% net assured return on investment for 10 years, starring Indian actor Sonu Sood. The proposition is dauntless, the sort that does not appeal to coincidental OOH watchers; it speaks directly to seasoned investors looking for security in a market where things go topsy-turvy. This real estate ad reveals that Dugasta is playing the long game, following up on their last OOH promise. Visuals are as restrained as its investment pitch. The vast hoardings are divided up into neat, high-impact sections, one side dominated by a crisp, modern architectural rendering of Al Haseen-3, the other by an imposing portrait of the developer’s brand ambassador, Sonu Sood. The subtle monochrome tones of the building's photo are contrasted with the soft blush of the 10% peach typography, so a visual tension is established, which reassures and grabs at the same time. The design is deliberately simplified so that the key selling point (ten-year guaranteed return) is up front and not buried in a lot of extraneous information, along with the star power of Sood. Placement is where this campaign exercises its strategic brawn. Against the cityscapes of Dubai and Sharjah, the hoardings assert themselves along busy commuter thoroughfares where investors, entrepreneurs, and professionals commute every day. This isn't about passive visibility; it's seeing the right eyes at the right moment in places where decision-makers reside, work, and travel. Dugasta is clearly leveraging the geography to marry visibility with prestige, thus making the campaign not only lost amidst the cityscape but also a part of its investment conversation. The campaign hit the UAE’s hoardings in the first week of August.
