KFC has released an OOH campaign to create buzz around their new item the Mega Matafy sandwich. This follows their previous appearance in June 2025. The idea behind the campaign is to introduce and spotlight KFC’s new Mega Matafy sandwich as an indulgent, filling, and flavorful menu item that stands out in size and taste. The focus is on appealing to customers looking for a satisfying, hearty meal with the bold flavor profile KFC is known for. The Arabic word “Matafy” meaning “fiery” or “warming” emphasizes spiciness and excitement, while “Mega” highlights the sandwich’s large portion size, making it a clear choice for big appetites and spice lovers. The visuals take a straightforward, appetite driven approach with a close up, high resolution shot of the Mega Matafy sandwich filling most of the billboard space. The sandwich is loaded with crispy fried chicken fillet, fresh lettuce, cheese slices, pickles, and a drizzle of sauce, all packed in a long sesame topped bun, creating an irresistible, mouthwatering effect. The background is kept dark with KFC’s signature black and red theme, allowing the sandwich’s colors and textures to pop. The simple, bold Arabic typography ensures instant message delivery, while the “Order Now” call to action and the KFC hotline number are placed clearly for quick conversion from viewing to ordering. Curious about the strategy behind KFC's successful outdoor ads in Cairo & Dubai? Monitoring Out of Home (MOOH), a leading media intelligence agency, provides in-depth analysis.
