Cairo's crowded streets now feature a fresh, funny, and locally relevant outdoor advertising campaign by BAIC, the Chinese automaker making waves in Egypt. The new ads promote the sleek BAIC X7, blending humor and local relevance to make an impact. The Arabic slogan which translates to, They said Chinese… We said this, is a clever, tongue-in-cheek reply to outdated attitudes toward Chinese cars. The phrase suggests pride and confidence in BAIC's new design and advanced features, confronting old prejudices with a bold visual statement, the sleek X7 parked confidently between symbols of both Egypt and China. The ad spaces host two different billboards, starring the beloved Mostafa Ghareeb wearing a fun red Chinese kimono alongside another deception wearing a sleek black suit, posing dynamically with the X7. The backgrounds blend Egyptian pyramids with Chinese iconic symbols such as the Great Wall and traditional buildings, symbolizing a meeting of the two cultures, China's manufacturing excellence, and Egypt's active market. Beyond the provocative headline and admired star feature, the billboards also advertise, in bold, legible font, a 7-year or 200,000 km warranty. This guarantee is crucial for the Egyptian auto purchasing public, where longevity over time and after-sales service are important purchase drivers. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
