It has been a full year since ANAX Developments last made a play in the UAE’s outdoor advertising scene. Now they are back, and they are not holding back on ambition. Their latest campaign spotlights V SUITES, an executive residence concept that feels more like a curated lifestyle than a simple address. Designed for high achievers, it promises over 22 business-focused amenities that turn home into a base of operations, blending exclusivity, convenience, and community in one place. Think sleek glass towers, quiet co-working lounges, and an address that feels like a private club — that is the energy the visuals channel. The billboards carry a confident yet refined aesthetic: deep green blocks for the ANAX brand mark, elegant serif typography for V SUITES, and a palette of muted greys and warm neutrals that speak to understated luxury. Photography does the heavy lifting, with interiors bathed in soft natural light, a modern lobby framed with marble, and a striking exterior shot of the building’s crisp white lines. Key selling points, like “30/70 Payment Plan” and “5 Years Post Handover,” sit in clear, legible fonts, giving potential buyers the facts without clutter. It is a campaign that feels composed, strategic, and aligned with the premium lifestyle they are selling. The billboards have been seen in the first week of August on hoarding boards & digital screens.
