Orange is lighting up Greater Cairo’s streets this summer with a vibrant new OOH campaign that brings together the legendary Amr Diab and his rising star daughter, Jana Diab. Rolling out across a wide network of static billboards, the campaign radiates summer vibes and ties into the brand’s latest TV commercial, creating a seamless presence both on-screen and on the streets. Falling under the telecommunications industry, this fresh rollout follows Orange’s July 2025 OOH appearance, which also spotlighted Amr Diab as the brand’s face while promoting his hit collaboration with Jana, “Khatafoony.” Now, the father-daughter duo returns, capturing hearts and attention once again with a campaign that’s as warm, dynamic, and unmistakably Egyptian as the season itself. This Orange OOH billboard bursts with summer energy, featuring the vibrant duo Amr Diab and Jana Diab in dynamic, sunlit photographs that radiate warmth and charisma. Amr appears stylish and relaxed, mid-laugh, while Jana exudes youthful joy with her arms raised in a playful pose against a serene seaside backdrop. The main tagline, “The song that stole your heart is now the song of summer,” takes center stage in elegant white lettering, inviting an emotional connection to the brand’s seasonal vibe. The design is dominated by Orange’s signature warm orange hue, a color that in advertising psychology symbolizes enthusiasm, warmth, and friendliness, perfect for a campaign that blends music, family connection, and the carefree spirit of summer. With this lively summer campaign, Orange once again proves its knack for blending star power, emotional storytelling, and striking visuals to leave a lasting impression. By pairing the timeless charm of Amr Diab with the fresh energy of Jana Diab, the brand delivers more than just a promotion; it offers a moment of shared joy that resonates with audiences across generations. It’s a celebration of music, family, and the vibrant spirit of Egypt’s summer, all wrapped in Orange’s unmistakable warmth. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
