Just before Ramadan ends, non-profit organization Egyptian Food Bank has launched a new OOH campaign calling for donations to end hunger. The ads display images of a mother and two children in the background and feature the slogan “Join Egyptian Food Bank to sweeten their lives”. Supplementary ad copy informs viewers of how to donate to any of the Egyptian Food Bank’s programs, as well as their hotline for further inquiries. Launched during the last week of Ramadan, the campaign uses large and x-large uni-poles, as well as mega signs on selected locations across Greater Cairo.
