Informa Exhibitions has just launched an outdoor campaign to announce the automotive trade show AUTOMECH FORMULA. In its 24th edition, the event is a significant get together for professionals and lovers of the automotive industry. The ads showcase an ultra-modern sports car racing over an abstract background, with ad copy that announces “Offers and discounts during the exhibition”, as well as the dates and location of the trade show. The campaign hit the roads just 4 days ago using Large and X-Large uni-poles, Chassis and T-poles on selected locations across the city.
