Radiating elegance on the city’s D/OOH scene, Radwa El-Sherbiny captivates audiences with Ferozah’s timeless jewelry collection. The streets now carry a new sparkle as the reveal phase of this campaign unfolds, following a teaser that stirred curiosity and left viewers guessing. Ferozah’s approach was deliberate, choosing to first intrigue passersby before unveiling the face and style behind its latest collection. The reveal presents Radwa in a poised and confident stance, adorned with pieces that reflect Ferozah’s commitment to refined craftsmanship. The warm tones of gold and the clean backdrop highlight the jewelry’s intricate details without distraction, letting each necklace, bracelet, and ring speak for itself. Her white attire enhances the glow of the designs, making the visual both graceful and impactful. Positioned across key city locations, the campaign draws attention not just to the brand but to the art of wearing jewelry with confidence and charm. It is a statement of identity, where modern sophistication meets classic artistry. By blending a strategic teaser with a striking reveal, Ferozah successfully turns heads and leaves a lasting impression on urban audiences, ensuring its fine jewelry remains etched in the city’s visual memory. ADFrom bringing global names to Egypt to creating a proudly homegrown treasure, Dr. Mohamed Omar’s journey in the jewelry world is nothing short of inspiring. After introducing the prestigious Damas brand to the Egyptian market, his vision expanded through strategic partnerships, bringing the modern Emirati elegance of Jawhara Jewellery in 2017, followed by the refined diamond artistry of Yessayan in 2020. With three international successes under his belt, Dr. Omar set his sights on crafting something truly Egyptian. This vision came to life with Ferozah—a brand that embodies timeless design, exceptional craftsmanship, and a deep connection to Egypt’s cultural heritage. Every piece tells a story of beauty and artistry, blending modern sophistication with the soul of tradition. Today, Ferozah shines brightly with seven branches across Cairo and Alexandria, offering fine jewelry that resonates with those who value authenticity and elegance. Whether it’s for life’s grand celebrations or everyday luxury, Ferozah is where artistry meets trust. Step into the world of Ferozah, where every detail is designed to make you feel radiant. Visit ferozahjewellery.com to explore the full collection. ADThe partnership between Ferozah and OUTSITE Billboards marks a significant milestone in the brand’s journey toward a stronger market presence. Recognizing the importance of location and visibility, both teams worked closely to secure prime positions across high-traffic areas, ensuring the brand is seen by the right audience at the right time. The use of high-definition digital screens brought Ferozah’s visuals to life with stunning clarity, allowing every detail of the brand’s identity to shine. This precision in execution reflects a shared vision between Ferozah and OUTSITE—one focused on impact, relevance, and strategic growth. By combining OUTSITE’s expertise in outdoor media with Ferozah’s commitment to excellence, the campaign not only elevated awareness but also positioned the brand firmly among its competitors. The collaboration stands as proof that when creative ambition meets smart placement, the results are both visually compelling and commercially rewarding. To learn more about this campaign and other campaigns lighting up Egypt's roads, visit Monitoring Out of Home (MOOH), the region's dedicated media intelligence platform in Cairo and Dubai, where you can view exclusive information like campaign type, format, and location breakdowns.
