Skechers has released an OOH Campaign in the first week of August to promote one of their favorite times of the year, which is the back-to-school season. The campaign utilises both hoardings and digital screens. This follows their previous appearance in May 2025. The concept of the campaign is linked to making Skechers a favorite brand when it comes to buying children's footwear in the back to school period. The mix of such a limited time offer with the idea of education and curiosity reaches the audience on a whole new level and aligns the enthusiasm of the new academic year with fresh and comfortable kids shoes. The urgency and value generated by the promotion “Buy Two Kids Shoes 349 AED” made parents buy at a special occasion, the shopping in anticipation of the new school year and recreates the image of Skechers as both sensible and fashionable at the same time. The visuals consist of bright attention-catching colors characterized by the use of blue color, which is the trademark color of Skechers, with a mix of red, yellow, and green elements to establish a youthful, carefree mood. The imagery used to create the centre is of children wearing science lab coats, smiling and playing around microscopes and school materials, and implicitly, the Skechers are also related to education, exploration and self-confidence within the classroom. The big and easy-to-read fonts make the promotional message readable at a glance and the Skechers logo as well as the Back-to-School message are easily visible in all the positioning. Gain more insights about out-of-home advertising campaigns on Insiteopedia.
