Emirates NBD has released an OOH campaign in the first week of August in an attempt to promote their new offering which is DirectRemit. This campaign utilizes hoardings which follows their previous appearance in June 2025. Emirates NBD has embarked on an ambitious and high profile outdoor campaign to publicise its DirectRemit offering, aimed at the vast expat population of Dubai and promising that “You can send money home at no cost.” The advert relays three main advantages, i.e., fast transfer, charge-free, and 24 hours a day, making the service the solution of choice in terms of quick and free payments. The design of the billboard is simple but effective as the image has been separated into two parts, the clear white background where the words on the billboard are in Arabic as well as English and the second part is in deep blue with a globe and arrow symbol which means international flow of money. A series of national flags above the icon, such as India, the Philippines, Egypt, Pakistan, and Sri Lanka, has a direct connection with the largest expatriate groups in the UAE. The campaign site is carefully strategically positioned at the most populated places in cities with a minimal design allowing an immediate understanding even with a cursory view. Not only does Emirates NBD position itself as a reliable financial partner to expatriates, but it is also relying on the emotional hook of being able to help people take care of those important to them back home without incurring exorbitant fees. Gain more insights about out-of-home advertising campaigns on Insiteopedia.
