High quality is often associated with high prices, but with Sokany, the impossible becomes reality. The Chinese home appliances brand delivers exceptional quality at prices that remain truly affordable. Now, Sokany steps confidently into Greater Cairo with its very first outdoor campaign, introducing itself to the Egyptian market in a fresh, direct way. The campaign features a clean, inviting visual of a smiling presenter standing behind a selection of Sokany’s appliances, from blenders to food processors, all set against a warm, modern kitchen backdrop. This presentation subtly reinforces the brand’s promise of combining practicality with style, making everyday cooking easier without compromising on design or performance. With the slogan “I Spotted the Difference,” Sokany positions itself as a name consumers can trust. The message is clear—quality need not come with an intimidating price tag. The hotline number 17355 is boldly displayed, making it easy for interested buyers to take immediate action. Choosing high-traffic spots for its debut in Greater Cairo, Sokany ensures maximum visibility, targeting both homemakers and aspiring chefs who value efficiency in the kitchen. It’s a confident first step into Egypt’s competitive appliance market, and one that signals Sokany is here to stay. To learn more about this campaign and other campaigns lighting up Egypt's roads, visit Monitoring Out of Home (MOOH), the region's dedicated media intelligence platform in Cairo and Dubai, where you can view exclusive information like campaign type, format, and location breakdowns.
