Pepsi is back on Egypt’s streets with a vibrant new OOH campaign that brings the spirit of summer to life under the catchy tagline “Yalla Summer.” Fronted by iconic singer Amr Diab and his son Abdallah Diab, the campaign captures cheerful, sun-soaked moments inspired by the brand’s latest TV commercial. This visually rich rollout follows Pepsi’s successful April 2025 OOH appearance, which spotlighted the launch of its Extra Fizz line. Now, with bold static billboards spread across Greater Cairo, the brand returns with a refreshing message that blends family, music, and the unmistakable taste of summer. This eye-catching OOH billboard from Pepsi’s “Yalla Summer” campaign is split into two vibrant halves, visually capturing the essence of summer fun. On the left, Abdallah Diab stands confidently by the sea, holding up a can of Pepsi with a wide, welcoming smile, dressed in a breezy striped shirt with an open collar, radiating a relaxed beach vibe. On the right, Amr Diab is photographed mid-party, holding his can with casual charm, surrounded by a lively crowd dressed in crisp summer whites, set against a festive indoor beach-club backdrop. Between the two scenes, a hand holding a can of Pepsi bridges the gap, uniting the coastal calm with the energetic nightlife. The Arabic phrase (Yalla Summer) is written in bold blue across the billboard, adding a playful touch that ties the whole visual together with a sense of movement and celebration. With “Yalla Summer,” Pepsi taps into the season’s upbeat energy while weaving in themes of togetherness, legacy, and celebration. By pairing a legendary pop icon with his rising-star son, the brand not only embraces generational connection but also keeps its finger on the pulse of what resonates with today’s audiences. The campaign’s warm visuals and inviting tone serve as a reminder that summer is best enjoyed with good company and a cold can of Pepsi in hand. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about the Pepsi campaign.
