Parallel to their branding and recruitment OOH campaign, ride-sharing app UBER has revealed their mysterious outdoor campaign that appeared on the billboards during the second half of May. With Mohamed Salah as the company’s new brand ambassador since he signed last Spring, UBER offers their support to Egypt’s most international football player during the World Cup with ad copy that promises to be with Salah “until he arrives”. The new ads revealed the image of Salah facing the audience – as evolved from the silhouette from the previous campaign – at the beginning of June and can be seen on uni-poles, gates, double-decker poles, billboards and mega signs across the Greater Cairo.
