Mitsubishi Motors is leaving a bold visual mark on UAE roads with its new aggressive out-of-home campaign in support of its new Star Deal promotion. Spanning across high-impact hoarding billboards, the campaign not only showcases the brand's new line of automobiles but also an appealing package of after-sales benefits bound to capture the attention and trust of potential customers. The billboard, in its simple yet strong design, tastefully employs contrast and typography to convey the strongest impression. The use of a big bold 5 in red as a visual grab instantly attracts attention, with the rest of the text detailing the three key benefits of the offer, those being a 5-Year Free Service / 100,000 KM, a 5-Year Unlimited Kilometers Warranty, and 5 Months Deferred Payment. The title Drive Home a Star Deal has its counterpart in Arabic, which speaks volumes for the inclusive nature of the brand. Positioned at the heart of the billboard is a row of Mitsubishi’s most popular models, presented in dynamic angles and vibrant colors. This visual lineup helps consumers imagine their dream car, whether it’s the sporty red Outlander or a more rugged SUV option. Mitsubishi’s “5 Star Deal” OOH campaign isn’t just a promotion; it’s a powerful visual sales pitch, showcased on the UAE’s hoarding and unipole billboards in the first week of August.
