In a daring new outdoor campaign across the UAE, Noon took to the streets of the UAE with attention-grabbing, creative billboards that are sure to be remembered. The campaign combines catchy messaging, cheeky typography, and an eye-catching die-cut design to drive home Noon's fast delivery, authentic goods, and unbeatable prices proposition. The huge hoardings hold the catchy slogan of “Your Office is Far Away, Your Order Isn’t.” This clever punchline speaks to the daily routine of UAE working professionals and positions Noon as the fast, convenient solution to online shopping. Visually, the campaign leverages strong, contrasting typography. The word ORDER is highlighted in Noon's signature yellow, immediately calling attention to the speed guarantee of the brand. Backing up the messaging, icons highlight Noon's service benefits, from 1-Hour Delivery to a 2X Refund Guarantee. But the thing that actually sets this billboard apart is its die-cut shape in the shape of a Noon delivery bag. This cutting-edge silhouette shatters the monotony of the typical rectangles and turns the billboard into a huge branded item, increasing recognition and memory. A second ad in the campaign goes hyperlocal, with a vertical billboard proclaiming Non-stop Deals For Non-stop Sharjah.” With a hair dryer and a phone employed as visual cues, this ad targets value-seeking customers in Sharjah. The application of a bold yellow color background, coupled with playful typography, makes the ad both vibrant and scroll-stopping, or in this case, traffic-stopping. Noon’s latest creative concept campaign combines creativity with function along the UAE’s hoardings and megacom billboards in the first week of August.
