After turning heads with a globe-spanning teaser campaign, LMD returns to the UAE’s outdoor scene with a reveal that brings clarity and commitment to the table. This time, the spotlight is on Taiyo Residences, the developer’s latest residential project in Dubai, now prominently featured across PHI’s premium digital screens. The visuals are sleek, understated, and purposeful. Against a subtle urban backdrop, the campaign shares just enough to spark interest while offering tangible information. Prices start at AED 905,000 for a one-bedroom unit, and a flexible 40–60% payment plan is highlighted, making the offering feel accessible yet aspirational. This reveal campaign is a continuation of LMD’s strategy to build global momentum while speaking directly to the regional market. Unlike the teaser, which was more atmospheric and brand-focused, this phase delivers clarity. It positions Tayo as not just a luxury destination but a well-structured investment opportunity backed by a trusted developer. PHI’s high-impact digital screens give the campaign strong visibility across key urban locations, delivering a message that’s clear without being intrusive. The visuals guide viewers toward a specific offer, encouraging direct action through the LMDUAE.com website and dedicated hotline. It’s a calculated step that reflects LMD’s focus on strategic growth and lasting market presence. ADApril 2025 marked the first spark of another successful project by LMD in the UAE, with the announcement of Taiyo Residences during IPS 2025. With a total investment of 400 million AED, the project reflects LMD’s unwavering commitment to redefining luxury living in the region. “ Taiyo Residences is more than just a real estate project; it’s a lifestyle inspired by light. We’re proud to introduce this development, offering elegant living spaces that foster a strong sense of community and belonging. With every detail, we remain committed to redefining luxury through purposeful architectural design and well-integrated facilities that reflect the aspirations of residents, both within their homes and throughout the surrounding environment.” Said Hamad Al Abbar, the Managing Partner of LMD UAE. This announcement marked a significant milestone in LMD’s expansion across the UAE, reinforcing the developer’s vision of creating elevated living experiences tailored to modern lifestyles. Strategically located and thoughtfully planned, Taiyo Residences blends contemporary elegance with natural light, setting a new benchmark for refined urban living. To amplify the launch, LMD activated a high-visibility campaign across PHI’s premium digital screens in Dubai. These state-of-the-art displays brought Taiyo’s message to life, showcasing the project’s unique identity and aesthetic through captivating visuals. The campaign highlighted the core concept, a lifestyle inspired by light, while targeting key urban touchpoints that aligned with the brand’s upscale positioning. By leveraging PHI’s network, LMD ensured Taiyo Residences reached the right audience: discerning individuals in search of quality, design, and a sense of belonging. The digital rollout complemented the project’s presence at IPS 2025, reinforcing the announcement with strategic consistency and maximum exposure. Through this seamless integration of real estate and smart outdoor media, Taiyo’s debut arrived with quiet confidence, leaving a bold impression across Dubai. More than a typical launch, it introduced a fresh chapter in upscale living, one that people noticed.
