After launching its Spicy Chicken range outdoor campaign last June, the iconic golden arches have once again emerged in out-of-home advertising this month, creating a pleasurable experience for passersby, offering them everyday delight. The campaign promotes Everyday Delights to enjoy meals without straining their budgets. The billboards are large and brightly colored, positioned along multi-lane roads across Dubai, Ajman, and Sharjah, utilizing several outdoor formats, including Screens, Uni-Pole, and Lampposts. The visuals centers on presenting two distinct meal bundles, each highlighting its exciting prices of 12 & 15 AED, Every advertisement prominently displays an image of the bundle's contents, showcasing a chicken burger sandwich, a serving of French fries, a portion of chicken nuggets, and a Sprite drink, allowing customers to catch the value and variety offered Notably, this promotional campaign, featuring the appealing 'everyday delight' offer, merits attention for its recurrence before last February as a smart marketing strategy implemented to enhance audience engagement and achieve broader awareness For extensive information on McDonald's OOH campaigns, access INSITEOPEDIA and review its specialized sections that cover industry insights.
