Madinet Masr is no stranger to creative and out-of-the box projects. Tajed is the newest creative commercial hub. Following the brand’s bold collaboration with Tamer Hosny—where storytelling took center stage—Madinet Masr returns to the OOH scene with a vibrant and grounded concept. This time, it’s not about rewriting your life’s scenario, but about enhancing everyday experiences through Tajed. The latest billboard introduces Tajed as a place where “convenience meets unique experiences.” The visuals are straightforward yet inviting: fresh produce, a crusty baguette, and a woven basket, all pointing to the essence of daily living made easier and more enjoyable. It’s a clear message that Tajed is built to serve the essentials, but with a touch of thoughtfulness. The slogan “Seek. Find. Enjoy.” subtly outlines the journey Tajed promises to its visitors. Whether it’s a quick grocery run, a lifestyle service, or a bite with friends, Tajed positions itself as a destination that blends functionality with experience. With its fresh tone and practical message, this campaign aligns with the growing demand for spaces that are not only accessible but also well-curated. It’s a new chapter for Madinet Masr, one that speaks the language of today’s urban dwellers without losing its creative edge. For more on this campaign, check out MOOH, the dedicated media intelligence agency and analysis system active in Cairo & Dubai, to reveal all details about the campaign such as the campaign type, kind, location, budget, media plan, and more.
