Centrepoint is ringing in the new school year with a vibrant new D/OOH campaign celebrating the class of 2025 in style. Launched during the first week of August, this timely promotional rollout paints the streets of Dubai and Sharjah with color, energy, and school spirit. Following the brand’s successful May 2025 OOH campaign for its summer collection, Centrepoint returns, this time spotlighting its back-to-school fashion essentials through a multi-format presence that includes digital screens, hoardings, and mega coms. Classified under the fashion wear industry, the campaign delivers a warm and upbeat message that captures both the excitement of a fresh academic start and the confidence that comes with dressing for it. Centrepoint’s latest D/OOH visual bursts with back-to-school excitement, perfectly capturing the spirit of the season with a warm and inclusive design. Dominating the roadside with its multi-panel layout, the creative features young students in playful poses showcasing the brand’s new range of school essentials, including colorful, character-themed backpacks and neatly styled uniforms. The visuals are clean and approachable, with neutral backgrounds that allow the products to pop, and the children’s cheerful interactions add a genuine, relatable touch. Bold taglines like “Class of 2025 Back to School” take center stage in both English and Arabic, ensuring the campaign resonates with a broader audience. Practical price callouts further engage viewers by highlighting affordability, while the overall aesthetic strikes a balance between modern simplicity and vibrant youthfulness. With this campaign, Centrepoint strikes a cheerful chord just in time for the new school year, blending affordability, style, and youthful energy into every visual. By showcasing real moments of joy and readiness through relatable imagery and inclusive messaging, the brand not only highlights its back-to-school essentials but also reinforces its role as a go-to destination for families gearing up for a fresh start. As the Class of 2025 steps into a new chapter, Centrepoint is right there with them, making sure they do it with confidence, comfort, and a whole lot of style. Learn more about DOOH campaigns’ details by visiting INSITEOPEDIA and navigating through its various sections.
