The prestigious MODON takes over the summer OOH scene, announcing the availability of homes in Ras El Hekma. Invites viewers to register their interest and seize the opportunity to own a Mediterranean Living paradise. The property mogul's new campaign stirred controversy with its latest out-of-home campaign, Unveiling timeless Mediterranean living in Ras El Hekma. The billboard offers a breathtaking view of turquoise water and the tranquil shoreline, which defines this iconic destination on the North Coast. Boldly titled Timeless Mediterranean Living, the show invites viewers to explore the coastal charm and modern vacation spot in Ras El Hekma worth investing in. With the affirmation phrase Homes available now. Register your interest., targeting travelers and investors with a strong call to discover Modon's newest residential haven, suggesting that Ras El Hekma is a dream ready to become reality. MODON's outdoor campaign spatial distribution is strategically located along the Cairo-Alex Desert highway, the New North Coast Road. Additionally, downtown billboards are spread over the 6th of October Bridge and West Cairo. In a season overflowing with North Coast resort advertisements, Modon Ras El Hekma's billboards are prominently displayed, marketing Mediterranean serenity and promoting an engrossing life through visuals that promise a modern coastal lifestyle relying on natural beauty. Uncover details about this campaign's budget, OOH formats, locations, and other key metrics by visiting MOOH, Egypt's leading OOH analysis and media intelligence system, alongside the Emirates OOH-dedicated analysis system.