Moataz El Tony — a name that instantly brings comedy to mind. Watch It — a brand that, once mentioned, promises something exciting is on the way. Following their star-studded Ramadan campaign that dominated Cairo's billboards, Watch It returns to the streets with a more grounded, yet equally magnetic presence. This time, the spotlight is on weekly entertainment, led by the ever-charismatic Moataz El Tony and his show . With his signature wit and warmth, El Tony draws eyes to the screen, inviting audiences to tune in for fresh episodes every week. But the campaign doesn’t stop there. It’s part of a wider D/OOH effort that also promotes a diverse lineup of shows like Hewaraat with Abbas, On the Road, and more — a clever reminder that Watch It isn’t just about big seasonal splashes, but also about staying consistently relevant in everyday viewing. The transition from Ramadan grandeur to weekly familiarity is smart and intentional. It reflects a platform confident in its long-term value, one that knows how to keep viewers engaged beyond the festive peaks. With this campaign, Watch It proves that its screens — and its stars — are here to stay. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
