Samsung is lighting up Greater Cairo’s streets once again with a bold and star-studded OOH campaign for its latest AI-powered devices the Galaxy A56 and A36 5G. Following its successful July 2025 rollout under the tagline “Awesome Intelligence,” the tech giant returns with a refreshed approach, tapping into local star power to connect with a wider audience. The new campaign features chart-topping artist Wegz and celebrated footballer Omar Marmoush, bringing energy and influence to the forefront. Inspired by the visuals of a recent TV commercial, the campaign mirrors the same fast-paced, high-impact storytelling now scaled across static billboards. Classified under the mobile devices industry, this nationwide rollout is strategically placed throughout Greater Cairo’s busiest spots ensuring Samsung’s message is not just heard, but seen everywhere. This bold Samsung OOH visual features two of Egypt’s most recognizable faces; music sensation Wegz and football star Omar Marmoush, standing side by side, each holding up one of the brand’s newly launched AI-powered phones: the Galaxy A56 and A36 5G. Captured in a playful and confident pose, the duo exudes energy and charisma, instantly drawing attention. The creative is clean and straightforward, with the main tagline placed prominently above them reading “See the Intelligence?!”, a punchy line that teases the phone’s AI capabilities in a catchy, conversational tone. The backdrop is kept minimal with a clear sky gradient, allowing the focus to remain on the celebrities and the devices. Complementary visuals across the campaign also feature each ambassador solo, giving their individual personalities space to shine while maintaining a cohesive, tech-forward aesthetic. With this campaign, Samsung strikes the perfect balance between cutting-edge technology and cultural relevance. By pairing innovative AI features with the star power of Wegz and Marmoush, the brand creates a message that feels both aspirational and relatable. As the Galaxy A56 and A36 5G continue to make their presence known across Cairo’s skyline, Samsung once again proves its ability to blend smart tech with smart storytelling, delivering not just a product launch but a moment that resonates. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
