In a recent Out-of-Home (OOH) campaign across Cairo, Q Developments has launched a new billboard promoting its Q North project. The campaign's vibrant, summer-themed visuals aim to attract attention to a new residential offering in the prime coastal location of Sidi Abdel Rahman, following the brand's previous OOH during May 2025. The billboard's main visual is a large, cheerful image of a family of four, a man, a woman, and two children, enjoying a swimming pool. They are all wearing matching blue sunglasses, creating a cohesive and inviting aesthetic. The parents are smiling broadly while the children, on a yellow floatation device, radiate happiness. This imagery skillfully conveys a lifestyle of leisure, family bonding, and fun, directly linking these positive emotions to the Q North project. In the background, modern, multi-story buildings and palm trees are visible, hinting at the project's luxurious, resort-like atmosphere. The branding and project information are clearly and logically arranged on the billboard. The company's website, QDEVELOPMENT-GP.COM, is at the top-left, while the top-right highlights the project's key selling point: PRIME LOCATION SIDI ABDEL RAHMAN. The Q Developments logo, a stylized 'Q', is prominently featured in the upper-left section, with the project name North and the tagline THINK NORTH positioned directly below it. At the bottom of the billboard, the company's logo is repeated, and a five-digit number, 17006, is prominently displayed. This is likely a hotline or contact number for inquiries, providing a direct call-to-action for interested customers. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
