This report provides a concise analysis of the top 20 Out-of-Home (OOH) advertising campaigns in Cairo for June 2025, focusing on their visibility scores and sectoral distribution. The data reveals a highly dynamic market, with the Real Estate sector exhibiting overwhelming dominance. Fourteen of the top twenty campaigns belong to real estate, including the top five highest-scoring campaigns. Noteworthy Changes This month, the out-of-home (OOH) advertising market in Cairo experienced a notable downturn in activity. Despite the overall decline, the real estate sector maintained its long-standing dominance, once again proving its unwavering dedication to outdoor visibility. A detailed analysis of the top 20 OOH campaigns by occupancy further underscores this trend: a striking 17 of the 20 spots were occupied by real estate initiatives. The few remaining positions were split between the telecommunications and hospitality sectors, highlighting their continued presence in the competitive OOH landscape. Top Five Campaigns 1. SOUTHMED (177 ad faces) Cairo's bustling arteries are once again graced with a vision of coastal grandeur as Talaat Mostafa Group (TMG) rolls out the latest phase of its SouthMed outdoor advertising blitz. This isn't just another campaign; it's a strategic continuation of TMG's monumental efforts to position SouthMed as the ultimate Mediterranean escape, this time with a star-studded punch and an irresistible financial hook. 2. ZOMRA EAST (163 ad faces) Nations of Sky’s latest project, Compound Zomra East New Cairo, rises on Cairo's busy streets with a dynamic and unflinching new outdoor advertising campaign. The up-and-coming company marks a bold marketing move through this campaign to play a larger role in Egypt's real estate competitive arena. The billboards are instantly recognizable, with a solid, deep royal blue color scheme that conveys peace 3. D.O.S.E (111 ad faces) Akam Alrajhi Developments is making waves once again on Greater Cairo’s billboards with a fresh OOH campaign for its North Coast destination, D.O.S.E Sahel. Strategically placed across major highways and high-traffic areas, the campaign brings a breeze of coastal charm to the city, enticing passersby with visions of laid-back luxury and modern seaside living. 4. SUMMER NORTH COAST (108 ad faces) Seeking to draw city dwellers to the North Coast, Al Ahly Sabbour's newest outdoor ad campaign captures the essence of an ideal summer escape. The prominent billboard features a stylized, light-colored SUMMER logo at its center, which acts as a window to a vibrant, beachfront scene. This visual strategy effectively transports onlookers to a seaside paradise, creating a strong sense of a perfect summer getaway. 5. FLW RESIDENCE COMMUNITY (101 ad faces) ZG Developments is returning to Cairo's OOH landscape, and this time it's taking its reach broader with a campaign for FLW Residence Community, its latest real estate offering that's been slowly picking up speed. After their previous highlighted campaigns, ZG once again relies on its growing place as one of Egypt's new players in the residential development sector, especially with suburban housing driving strong demand in Cairo's real estate market. In summary, the OOH advertising market in Cairo for June 2025 was defined by a general decline in activity, yet with a stark and concentrated dominance from the real estate sector. The data confirms the sector's unwavering and strategic commitment to outdoor visibility, as evidenced by its capture of an overwhelming 17 out of the top 20 campaigns. While other sectors like telecommunications and hospitality maintained a minor presence, all of the top five highest-scoring campaigns were exclusively real estate initiatives, solidifying their position as the unequivocal market leader. To gain a comprehensive understanding of the top 20 campaigns in Cairo's outdoor advertising landscape, please refer to the accompanying visuals. For a more in-depth analysis of June 2025's Market Insights, including detailed data and statistics on Cairo's billboard landscape, please explore our further research.
