This report analyzes Egypt's dynamic outdoor advertising market, using data and expertise to spotlight DOOH's rise and its impact on Egyptian businesses. Occupancy Rate June 2025 saw a slight rise in out-of-home (OOH) advertising occupancy, increasing by 0.8% to 85.6%, up from 84.8% in May. Sector Analysis Real Estate: From May to June 2025, real estate occupancy in Greater Cairo experienced a decrease of 3.4%. FMCG Industry: The Fast-Moving Consumer Goods sector, including food & beverages, cleaning products, cosmetics & personal care, and pharmaceuticals & biotech’s, compared to May 2025, June showed a 1.1% increase in activity. Telecommunications: June 2025 showed a 1.9% increase in the telecommunications sector's Out-of-Home presence month-over-month. Hospitality & Tourism: This industry's outdoor advertising activity saw a 3.7% increase from May to June 2025. Healthcare: This industry sector's activity declined 0.2% in June 2025 in comparison to May 2025. Year-on-Year Comparison Occupancy Rate In June 2025, Cairo's OOH occupancy modestly fell to 85.6%, marking a 1.8% year-over-year decline in activity. Sector Analysis Real Estate: OOH advertising activity in the real estate sector jumped 7% year-over-year. FMCG: The Fast-Moving Consumer Goods (FMCG) sector's OOH advertising activity increased 0.6% compared to last year. Telecommunications: OOH advertising activity in the telecommunications sector dropped 1% from the previous year. Hospitality & Tourism: This sector's OOH advertising activity saw a 2% higher occupancy rate year-over-year, totaling 4.2%. Healthcare: This sector's OOH advertising activity experienced a notable 1% decline year-over-year. Conclusion Based on the data, June 2025 presented a mixed landscape for Cairo's outdoor advertising. While overall occupancy saw a modest monthly increase, it also marked a notable year-over-year decline, suggesting a general market slowdown. Despite this, the real estate sector maintained its position of dominance, continuing its strong year-over-year growth and reaffirming its commanding presence in the market. Visit MOOH, our partnering OOH media intelligence firm and analytic system in Cairo and Dubai, for more information on the campaign budget, OOH types, location, and more. It maintains track of what's going on with the Billboards regarding advertisers, campaign budgets, media planning, and OOH types, among other things. You can browse the Top 20 Campaigns that claimed their place on Cairo's OOH landscape this month.
