Garnier has officially made its debut on Dubai’s bustling OOH scene with a fresh and eye-catching campaign launched during the fourth week of July. Marking the brand’s very first appearance on the city’s prime hoardings, the campaign spotlights Garnier’s latest innovation in skincare, their new invisible pimple patches that visibly reduce pimples. In a strategic co-branding move, the campaign also highlights Garnier’s collaboration with Noon, where the product is exclusively available. Classified under the cosmetics and personal care industry, this single-format rollout relies on impactful hoardings scattered across key locations in Dubai, making a bold first impression for the brand in the region’s outdoor advertising landscape. This vibrant Garnier hoarding makes a bold visual statement with its clean, structured layout and impactful messaging. Dominated by the tagline “DON’T PANIC, PATCH IT!”, the ad directly speaks to anyone facing unexpected breakouts, offering a calm, confident solution. Just below, the promise “Visibly reduce pimples in 8H”* reinforces the product’s quick results. The creative also showcases the actual Garnier 8 Pimple Patch Invisible packaging, with key phrases like “Invisible”, “22 patches”, and “Vegan formula” prominently displayed to highlight its benefits and ethical stance. A close-up of a woman applying the transparent patch subtly demonstrates how discreet and easy it is to use. To the right, a yellow-toned panel connects the campaign to Noon through the clever line “Patch it through the phone,” visually tying in the online shopping experience with a graphic of a phone and Noon-branded cart. The inclusion of the Noon Minutes logo cements the retail partnership, making it clear that this skincare fix is just a tap away. With its confident messaging, clever visual storytelling, and strategic partnership with Noon, Garnier’s first-ever OOH campaign in Dubai lands with both impact and relevance. The brand manages to turn a common skincare concern into an empowering moment, all while making it effortlessly shoppable. As Garnier steps into the region’s outdoor advertising scene, it does so with a clear voice, a modern product, and a strong sense of accessibility, making this debut one that truly sticks. Learn more about OOH campaigns’ details by visiting INSITEOPEDIA and navigating through its various sections.
