After the previous appearance made by Chin Chin on Careem Meals:ON, the brand returns to the spotlight with a new digital OOH campaign that captures the flavors of Indian street food in bold, visual style. Positioned prominently across digital screens, the campaign showcases Nukkad Noodles, a vibrant product range inspired by the bustling streets of India. The visual strategy is simple yet effective. A series of colorful noodle bowls line up against a dark background, allowing the food to take center stage. The striking contrast pulls attention from passing commuters, while the playful noodle lift at the far right adds a sense of movement and indulgence. The price point, starting at just 25 AED, is displayed boldly in large typography, making it accessible and hard to miss. This campaign not only reinforces Chin Chin’s identity as a street food-inspired noodle destination but also positions the brand within the fast, affordable, and flavorful segment of the food market. With Hypermedia as the media partner, and Kitopi driving the F&B backend, the campaign merges visual appetite appeal with strategic location placement. It’s a well-timed reminder that street food can be both crave-worthy and convenient, right from your screen to your next meal.
