Wadan Developments takes to UAE’s billboards and Dubai’s busiest streets to position the brand as an upscale real estate developer seeking to redefine high-end living. At first glance, the eye is drawn to the billboard by the stark black background, sharply contrasted with sharp white lettering and a sleek building render. Two of the strongest areas of focus are on either side of the central point, the firm name WADAN Developments being the first, noted a sleek new serif type on the left, with the tagline A Vision Beyond Luxury in both English and Arabic beneath it. This brief word brings up refinement, ambition, and selectivity, resonating with their wealthy high-net-worth market. The second is an improved image of a new beachfront residential tower that reflects the lifestyle Wadan can provide. The latter being open spaces, seafront views, and architectural excellence. Above the photo, an Arabic title is placed, which translates to A new architectural icon in Dubai, reinforcing Wadan's bold ambition to reshape the future of Emirati real estate as a true game-changer. Lastly, by incorporating the website “www.wadan.ae” and hotline “800 7744” details, the campaign creates motivation and allows interested individuals to take action immediately to seek further information. This new outdoor branding campaign by Wadan Developments took off on the UAE’s hoardings and digital screens in the fourth week of July.
