iPhone is back on Cairo’s streets with a fresh OOH campaign that’s hard to miss. In collaboration with Tradeline and ValU, the new rollout promotes an easier, more flexible way to get your hands on the much-anticipated iPhone 16. Spotted on static billboards all across Greater Cairo, the campaign smartly taps into the city’s tech-savvy crowd just in time for launch season. This marks iPhone’s latest return to the OOH scene following its successful June 2025 campaign, which spotlighted Tradeline as the go-to destination for Apple fans. Classified under the mobile devices industry, this latest push blends convenience with innovation, right where people can see it. This iPhone 16 OOH visual embraces a clean and straightforward approach, blending soft tech aesthetics with a clear financial incentive. The billboard features a crisp image of the iPhone 16 lineup in various colors, spotlighting the product’s design as the central visual hook. The headline reads “Buy with peace of mind with ValU,” reinforcing a message of convenience and affordability. Right below, it states: “Save 50% and pay in installments starting from EGP 1,943, with a 2-year warranty”, positioning the phone as both accessible and secure. The layout includes the logos of ValU, Tradeline, Switch Plus, and Link’em Stores, highlighting the retail and financing partners behind the campaign. The design follows a minimal yet informative style, using ample white space and soft product visuals to let the message breathe. Its tone feels reassuring and practical, speaking directly to everyday consumers who want the latest tech without financial stress. With this new campaign, iPhone, Tradeline, and ValU strike a thoughtful balance between aspiration and accessibility, bringing the latest in tech closer to more people across Cairo. By leaning on clear visuals, trusted retail partners, and an easy payment message, the iPhone 16 rollout feels both timely and personal. It’s not just about showcasing a new device; it’s about meeting consumers where they are, making high-end technology feel within reach. As the city buzzes with launch-season energy, this campaign lands with just the right tone: fresh, familiar, and future-forward. For the campaign’s types, locations, budgets, media plans, and more, check out MOOH, the monitoring out-of-home intelligence data provider in Cairo and Dubai.
