Mabany Edris is making waves once again with a fresh and trendy OOH campaign for its coastal project, Koun Ras El Hekma, now lighting up Greater Cairo’s busiest roads and high-traffic areas. With vibrant visuals and smart placement, the campaign is designed to capture maximum attention just as the summer season peaks. Classified under the real estate industry, this rollout marks Koun’s return to the OOH scene following its memorable May 2024 campaign, which captured hearts with the playful tagline “Bring Out Your Inner Child.” Now, the brand is back with a renewed energy and a sun-soaked message that’s hard to miss, perfectly timed for those dreaming of a seaside escape. Koun Ras El Hekma’s latest OOH visual is bursting with bold summer spirit and unapologetic authenticity. Dominated by the powerful tagline “BE REAL. NO FILTER!”, the ad makes a clear statement, this is where raw, unfiltered moments shine. The background photo captures that candid vibe perfectly: a group of beachgoers enjoying the sun in swimwear, walking confidently along the shore, alongside a joyful dog mid-bark, tongue out, radiating playful energy. The seaside backdrop of clear skies and soft sand complements the carefree and spontaneous feel of the scene. The visual is clean yet impactful, with strong typography in crisp, oversized lettering that demands attention. Positioned at the bottom is the Koun Ras El Hekma logo paired with the campaign’s core slogan, “The Real Sahel Vibe,” reinforcing the message that what you see is what you get, authentic beachside living with no filters needed. This billboard doesn’t just advertise a destination, it sells a lifestyle rooted in freedom, fun, and real connections. With this bold and energetic campaign, Mabany Edris once again proves that Koun Ras El Hekma isn’t just a place, it’s a whole mood. The visuals speak directly to a generation craving authenticity, reminding us that the best memories are the ones that don’t need editing. Whether it’s the playful joy of a beach day or the carefree vibe of walking barefoot in the sand, this campaign captures it all in one honest, sun-drenched snapshot. As Sahel season hits its stride, Koun invites everyone to drop the filters, embrace the real, and live the summer exactly as it should be, unfiltered and unforgettable. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & UAE, to learn more about the newest campaigns.
