Investment bank EFG Hermes has launched a new OOH campaign for their latest state-of-the-art application valU. The ads describe the app as “the first application for installments payment without any documents”. The artwork is light and fun to watch, with the social media influencer and comedian Amr Wahba as star of the campaign. Using large uni-poles, gates, double-decker poles, and billboards in various locations across Greater Cairo, the campaign was launched during the first half of June.
