French Avenue, just released a new OOH campaign to announce the summer collection, promising wild scents to all the perfume fanatics out there. Strategically deployed across busy uni-poles, the new billboard is the next installment of the brand's fragrance narrative, embracing the ferocity of summer with a cheeky and bold twist. After their last OOH, the cosmetics campaign reintroduces Royal Blend's fragrance line under the bold message: Summer Just Got A Little Wild, combining luxury and a touch of adventure. The imagery is colorful and deliberate. On a pool-blue color with soft palm shadows outlining along the border of the billboard, the perfumes are presented like sun-kissed jewels, each bottle catching light in its own textured, faceted form. The perfume names like Royal Blend are center stage, and each gets to express its own personality. The headline font style, A Little Wild, uses a gold handwritten font that brings a bit of fun to the otherwise sophisticated design. Secondary materials like the Extra 10% Off sale and the Amazon and Noon platform logos go subtly into encouraging buying intent without overwhelming the visual. The Arabic billboard copy captures the message exactly, with Arabic script complementing the bright color of the advert. Geographically speaking, the placement couldn't be more accurate. These uni-pole billboards are located on main Dubai roads, with visible sites adjacent to Al Rebat Street and intersections leading to Deira and Al Warqa; both primary points of entry for residential house-commuters and shoppers alike. With frequent spacing and legibility in every direction, the campaign gets high recall in everyday traffic flows. Whether work-commuting drivers or mall shoppers coming for their summer buying, French Avenue's attention-grabbing campaign plants the scent of inquiry in every passing brain, and that's the concept. The ad landed on Dubai’s uni-poles in the fourth week of July.
