As the heat of summer scorches Cairo City, Red Bull is making waves all across with a bold and refreshing new outdoor advertising campaign. Following their prior appearance, this new campaign is positioned on the capital's busiest roads and intersections, blending the world's most recognized energy drink with the company's latest summer flavor, Cherry & Wild Berry, against an ice-blue background that literally sends shivers down your spine at first glance. The Arabic slogan which translates to Your summer full of wings smartly alludes to Red Bull's classic gives you wings catchphrase, modified to fit this scorching summer. The cool pastel blue color palette and bubble graphics suspended mid-air immediately inspire a fresh and lively atmosphere, exactly in tune with the heat of summer. The use of contrast between the OG can and the Summer Limited Edition ensures brand identification, while marketing the Cherry & Wild Berry flavor as The Summer Edition. The billboards host a unique 3D like design upon digital screens, which gives the Red Bull cans a standout, almost tangible presence, making them appear as if they're popping out of the display. As Cairo's billboards continue to be aggressively competitive, especially during the summer, Red Bull has chosen the best, heavily trafficked billboard locations to ensure that the campaign does not merely get observed, but gets noticed. Looking for more details about this campaign- and more? Visit MOOH, Egypt’s and the Emirates’ OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH types, sizes, budget, locations, districts, and more.
