After a hiatus lasted for almost 3 years, the famous candy bar, Snickers, reappears on hoardings. Snickers has launched an OOH campaign across Dubai, utilizing hoarding OOH format to reinforce its humorous take on hunger-induced irritability. The campaign effectively leverages large-format advertising to capture attention and communicate the brand's well-known message, you're not yourself when you're hungry. The billboards feature a two-part visual. On the left, a scene unfolds with two men in a car, one appearing visibly hangry and the other looking exasperated. Below this, the Snickers logo is displayed alongside the Arabic phrase (Are you disconnected/out of it?) and the English tagline, GOING NUTS? GRAB A SNICKERS. This setup cleverly frames the problem and presents the Snickers bar as the immediate solution. Complementing this, the right side of the hoarding is dominated by a large, appetizing close-up of a Snickers bar, with its rich layers of peanuts, caramel, and nougat clearly visible. This tempting image directly appeals to the viewer's appetite, reinforcing the product's deliciousness. The entire visual is set against a background incorporating the brand's signature red and blue colors. By deploying these impactful hoardings, Snickers ensures widespread brand visibility and recall among Dubai's diverse population. This OOH campaign is a strong example of how combining relatable humor with clear product imagery on a large scale can effectively engage consumers and drive home a brand's core message.
