New Jersey Developments has returned to the outdoor advertising spotlight with a vibrant new D/OOH campaign for its coastal project, Jamila North Coast, just in time for Sahel season in Egypt. With the summer energy in full swing, this timing couldn’t be more perfect to rekindle interest in the beachside destination. The last time Jamila graced Cairo’s billboards was back in October 2024, when the developer also spotlighted the same project across the capital. Now, the new campaign is splashed across prime static billboards and digital screens throughout Greater Cairo, radiating with bright colors, bold visuals, and unmistakable summer vibes. Classified under the real estate industry, the rollout captures the essence of sunny escapes and upscale coastal living, bringing a fresh seasonal flair to the urban streetscape. Jamila North Coast’s new D/OOH visuals are a breath of fresh sea air; immersive, poetic, and effortlessly summery. One striking visual features a girl swimming with sunglasses on, floating beside a sun bed-shaped floater, paired with the tranquil tagline “Here, The Water Mirrors The Sky” and the evocative copy: “Where vast water meets open sky, and every breath feels lighter, every thought floats freer.” Another dreamy creative shows a girl enjoying her time in the water, with the line “Here, the horizon is endless blue,” complete with a playful summer popsicle that adds a touch of carefree joy. Other visuals tap into deeper emotions “Here, beauty is left undisturbed,” speaks to Jamila’s untouched charm, while “Here, distance is designed for peace” captures the serene escape the destination offers. In one standout visual, an older woman floats peacefully in the water, set to the calming message: “Here, time dips with no rush.” Together, these visuals don’t just sell a destination; they paint an experience of calm, clarity, and pure coastal beauty. With this refreshing summer campaign, New Jersey Developments reminds us that Jamila North Coast isn’t just a place, it’s a feeling. Through thoughtfully crafted visuals and serene storytelling, the brand captures what so many crave during Sahel season: a moment to breathe, unwind, and reconnect with nature’s quiet beauty. Whether it’s the endless horizon, the stillness of the water, or the joy of simply floating, Jamila’s D/OOH presence invites viewers to imagine themselves there, at ease, unhurried, and exactly where they need to be. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
