Chevrolet rolls out a creative and electrifying outdoor campaign in the UAE introducing its all-new electric vehicle, the Spark EUV. The billboard features a sharply photographed image of the Spark EUV in a vibrant electric blue hue, parked against an urban nightlife backdrop. The latter instantly conveys the vehicle's youthful, modern image, while positioning it as an everyday electric SUV for city life. The futuristic styling is matched with a simple yet impactful message The all-new electric Spark EUV, which briefly highlights the car's electrical nature. What particularly works in this campaign is the clear value proposition explained in large, readable text noting Starts from AED 1,234 per month. The pricing approach, in large font right beside the product name, connects at once with price-sensitive buyers while emphasizing Chevrolet's effort to make electric vehicles more accessible to a larger population. Chevrolet's iconic logo is prominently placed at the bottom, deepening brand recognition and trust. Alongside it, the dealer, Al Ghandi Auto’s, logo and phone number are provided as a simple call to action for interested buyers. The new youthful campaign took off on UAE’s hoarding billboards in the fourth week of July.
