After Maskoon Development's first campaign, which was launched in June, the real estate developer launched a new OOH campaign. This time, the message is clearer, bolder, and more connected to the brand’s growing presence. With a split visual showcasing two individuals – one vibrant and lively in red, and the other calm and confident in green – the billboard draws attention not just through contrast, but through cohesion. The two figures represent the dual nature of the offering: LinkVibe, a social hub located in Lotus, and LinkView, a business complex in Banafsag. Both are tied together under the slogan: Two Landmarks. One Link. One Developer. The creative choice to visually connect the two sides with a red looping line reinforces the central theme of unity. It’s a subtle nod to the brand name “Maskoon,” playing on the idea of being “linked” by one developer, one vision, and one identity. While the copy is minimal, it leaves room for visual storytelling to take the lead—something that works well in high-traffic areas. This campaign doesn’t just advertise two projects. It positions Maskoon as a developer with a cohesive vision for mixed-use developments that merge lifestyle and workspaces under one creative roof. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & UAE, to learn more about the newest campaigns.
