Shores North Coast has released an OOH campaign promising the most satisfying Saahel experience out there which to say the least is a bold statement. The brand also states that its the singular actual North Coast experience and the one and only to perfect the experience hosted by Dhaffer L’Abdine the brand takes flight with this OOH campaign. The new marketing campaign by Shores North Coast, a UAE-based organization, is a chilled summer billboard, and nothing can describe the laid back elite and escapist retreat of the Sahel region of Egypt as it does. The campaign, which carries the strapline, Sahel, as it should be, says Shores is the ultimate relaxed destination and lifestyle in the North Coast. The advertisements by El Amar Group that can be found in the menus of the vacationers focus on both serenity and some hint of sophistication with the assistance of the convenient payment plan, meaning a 5 percent down payment and the ability to pay installments up to 10 years given the ability pointing to the access and luxury. Graphically, the campaign implements two pairing billboard designs. One of them depicts a man on a beach chair with the ocean at his feet, and the other one presents his excitement on a blue scooter, driving down a path lined with palm trees. Each of the situations is a carefree life on the coast. The two images are used to support the idea of the project as a place of relaxation at the same time. The leading billboard displays a vibrant scene of an alkaline lagoon topped with new villas, which immediately triggers a resort-like lifestyle in the minds. The visual identity has a cool, contemporary, aspirational summery message against a lush blue backdrop with a tropical edge, and functionality that helps to convey a strong sense of escape and ease that is stylish and luxurious. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about Shores North Coast's campaigns.
