Talabat has released an OOH campaign promoting their new exhilarating proposition, where users of the app get a chance to win prizes by ordering from the Talabat platform. This follows their previous appearance in June 2025. Talabat has implemented an interesting OOH campaign in collaboration with Changan Auto and an exciting food delivery experience uniting with some big rewards. This marketing campaign presents customers with an opportunity to win their most desired car, brand new Changan CS55 Plus or gold coins, which strengthens Talabat as the food delivery service and also a brand rewarding customer loyalty. It also makes a campaign quite engaging with a straightforward incentive to make orders and add the promo code ORDERWIN to have a chance to win decent rewards, thus strong brand recall. Its choice of color is very bright, using red and white dominantly, indicating that the design of the billboard is very dynamic. On the left, there is a fancy Changan CS55 Plus SUV that is the focus of the ad, which is encapsulating gold colored Talabat branded coins to create an impression of rewards in the form of coins. On the right, the prizes have been defined clearly in Arabic text and both the Talabat and Changan logos have been put or mentioned in prominent places to highlight the partnership. Even the simplest solution, such as the promotional code, placed on a bold yellow box, is noticeable to the passing viewers instantaneously. On the whole, the visual communicates a very clear, uplifted message that is a combination of convenience, excitement, and aspirational rewards. The campaign is also powered by the presence of three vibrant ambassadors – Hagar El Sarrag, Youssef Gabriel, and Lina Sophia – who bring energy and relatability to the visuals. Their cheerful beach setting and casual, friendly demeanor help Talabat connect more effectively with its target audience, emphasizing a youthful and adventurous vibe. Each ambassador embodies a sense of fun and aspiration, making the campaign feel more engaging and memorable while reinforcing Talabat’s positioning as a brand that delivers joy and rewarding experiences. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about Talabat's campaigns.
