Al Waheed Development is making waves once again on Cairo’s outdoor advertising scene with a fresh new OOH campaign celebrating the highly anticipated launch of Vivid Mall. Following closely on the heels of their earlier branding campaign this month, centered around the empowering tagline “Direction is Yours”, the developer returns with another bold visual statement. This new rollout is widely visible across Greater Cairo, taking over prime static billboard placements in key high-traffic areas. Classified under the real estate industry, the campaign reflects Al Waheed Development’s growing footprint in Egypt’s commercial and mixed-use property landscape. Known for its commitment to crafting dynamic, community-focused spaces, the company continues to gain recognition for its innovative vision, ambitious projects, and distinctive brand voice that consistently stands out in the cluttered real estate sector. This vibrant OOH visual by Al Waheed Development introduces their newest project, Vivid Mall, with a bold and eye-catching design. Taking center stage is the project’s energetic slogan: “Feel it, Live it”, which adds a lifestyle-driven dimension to the launch and invites viewers to imagine a dynamic retail and leisure experience. The location, clearly marked as “Boulevard Axis, Zayed,” grounds the ad in one of West Cairo’s key up-and-coming destinations. Visually, the billboard is wrapped in a smooth gradient of deep reds and purples, a palette often associated with energy, excitement, and creativity in color psychology, perfectly in line with the mall’s modern and lively character. Al Waheed Development’s name is prominently featured in both English and Arabic, reinforcing the developer’s branding with confidence and clarity. Additionally, a companion visual from the same campaign includes the simple yet compelling phrase “Launching Now,” signaling immediacy and generating buzz for the project’s debut. Altogether, the campaign feels fresh, driven, and well-aligned with contemporary commercial real estate branding. With the launch of Vivid Mall, Al Waheed Development is not just unveiling a new destination; it’s reinforcing its reputation as a bold and forward-thinking force in Egypt’s real estate scene. This latest OOH campaign strikes a balance between visual excitement and strategic messaging, reflecting the brand’s deep understanding of both place-making and audience engagement. As the “Feel it, Live it” tagline comes to life across Cairo’s billboards, it’s clear that Al Waheed isn’t just selling space; it’s shaping experiences. This campaign marks another confident step in the company’s growing journey, and all signs point to a vivid future ahead. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
