Memphis University has launched its first out-of-home campaign signaling its presence in the country's educational landscape. The campaign offers a glimpse into the university's upcoming offerings and its anticipated launch in 2025. The OOH campaign prominently displayed the new private university in New Cairo, scheduled to commence operations in 2025, with a focus on Medicine, Business & Economics, and Engineering. On major roadways including New Administrative Capital Road, ring road, New Cairo, and 6th of October Bridge, the eye-catching billboards feature the Memphis University logo alongside the tagline Launching 2025, as an anticipation for students, building early recognition and generating interest well in advance of its opening, highlights the School of Medicine, Business Administration, and Economics In addition, the advertisements clearly stated that Taaleem Management Services is the established body behind the university. Memphis University's early OOH campaign signals a proactive strategy as a significant new entrant in Egypt's higher education sector. This first campaign is a powerful introduction, setting the stage for advanced education. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & UAE, to learn more about the newest campaigns.
