AI isn't the future anymore; it's built into the palm of your hand, and Samsung’s newest devices prove it. Cairo's vibrant streets are currently adorned with a prominent Out-of-Home (OOH) campaign by Samsung, highlighting their latest additions to the A series lineup, the Galaxy A56 and A36 5G. The campaign, which features clear message, aims to capture the attention of consumers looking for smart and capable smartphones. The billboards showcase a clean and impactful design. At the very top, the iconic SAMSUNG logo is prominently displayed in black text against the white background, ensuring immediate brand recognition. Below the logo, a bold statement in Arabic reads Intelligence in every A. This tagline is a clever play on words, emphasizing the A in both intelligence and the A series itself, suggesting that every phone in this series is packed with smart features. Next to the Arabic tagline, the specific models being promoted are clearly listed Galaxy A56 | A36 5G, presented in a crisp, modern font. The visual centerpiece of the billboard features three Samsung A series phones, artfully arranged to highlight their sleek design and color options. The phones are shown at a slight angle, with one phone in dark grey, another in a lighter grey or silver, and a third in a soft, light purple or lavender hue. The phone on the far right displays an engaging image on its screen, a person, likely a woman, playing a guitar, suggesting a lifestyle of creativity and enjoyment enabled by the device. The visuals also displays the English tagline Awesome Intelligence is displayed in a stylish, gradient font that transitions from green to purple, reinforcing the overall theme of smart capabilities. This dual-language approach ensures the message resonates with a broad audience in Cairo. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
