After Amazon Now's D/OOH campaign, the e-commerce platform has launched a new campaign. This time, Amazon is keeping the momentum going with another bold presence on Dubai’s digital screens. The new campaign builds on the message of convenience but takes a more direct visual approach, using concise messaging and high-impact visuals to engage passersby across the city. In this phase, Amazon continues to emphasize its fast delivery promise and its growing presence in the region. The screens display sleek visuals, with a clear focus on immediacy and customer satisfaction. The branding is consistent with Amazon's previous communication, yet feels refreshed, more localize,d and tailored for a fast-paced audience that values speed and reliability. Unlike the previous wave, which leaned more into messaging about delivery timelines, this version speaks to the evolving lifestyle of Dubai’s residents. The integration of digital out-of-home formats allows the brand to update and adapt its visuals in real-time, making the campaign feel alive and responsive. By staying visible and relevant, Amazon ensures its services remain top-of-mind for customers navigating the city. It’s a smart follow-up that reaffirms Amazon’s position not just as a global brand, but one that understands and keeps up with the pulse of its local market.
