Juhayna is bringing a splash of refreshment to Greater Cairo’s streets this summer with a vibrant new D/OOH campaign celebrating their line of summer beverages. Scattered across the city through a mix of static billboards and dynamic digital screens, the campaign is a bold reminder that staying cool can also be naturally delicious. Classified under the food and beverages industry, the campaign carries the uplifting tagline “Your Summer Is Natural with Juhayna,” capturing the brand’s commitment to freshness and simplicity. This marks another strong OOH presence for Juhayna, following their successful May 2025 campaign, which spotlighted their lactose-free milk offering. This vibrant visual by Juhayna is a refreshing treat for the eyes and the senses, perfectly capturing the spirit of summer. Set against a backdrop filled with ice cubes, the design instantly evokes a cooling sensation, ideal for Cairo’s summer heat. The main background color is a soft, chilled blue, a hue known in color psychology for evoking calmness, freshness, and clarity, key attributes that align with Juhayna’s image. Four juice flavors take center stage in the visual: Mango, Guava Cocktail, Cherry, and Red Grapes Cocktail, each held by a hand reaching into the icy scene, adding a human touch that makes the viewer crave a sip. The bold tagline, which translates to “Your Summer Is Natural with Juhayna,” reinforces the brand’s message of wholesome refreshment. Juhayna’s colorful flower-like logo is clearly displayed in the corner, boosting brand familiarity and tying the cheerful, flavorful scene together. With this sun-soaked campaign, Juhayna once again proves it knows how to speak the language of summer, fresh, vibrant, and full of flavor. Beyond their eye-catching visuals and seasonal messaging, Juhayna remains one of Egypt’s most trusted names in the food and beverage industry, with a history dating back to 1983 and a product portfolio that includes juices, dairy, and cooking products found in households across the country. Whether it’s a fruity splash on a billboard or a cold drink in hand, Juhayna continues to blend quality with comfort, one sip, and one screen at a time. For the campaign’s types, locations, budgets, media plans, and more, check out MOOH, the monitoring out-of-home intelligence data provider in Cairo and Dubai.
